Article marketing and syndication has been one of the stalwarts of internet marketing since day one. You could almost say that it represents the very essence of the internet, allowing experts in particular fields to share their knowledge with people across the globe.
In the early days it was considered one of the strongest forms of online promotion, allowing the dissemination of your knowledge and promotion of your goods or services throughout the web.
To this article marketing and syndication remains a popular internet marketing technique. Just take a look at EzineArticles and you'll see that the world of article writing is still very much alive.
As an SEO, my views on article marketing have remained pretty much the same throughout the years. The technique has allowed me to build a steady and, perhaps most importantly, natural looking stream of back-links and site visitors over the years.
I think that article marketing and syndication is consistently undervalued as a link building technique by today's SEO's and strongly believe that they are missing the trick.
OK, we're not saying that you could hinge your link building strategy solely on article marketing, nor that you should try to. However, what we are suggesting is that you should be making the effort to publish a handful of articles on a regular basis.
There are two reasons for this suggestion. Firstly, in an SEO environment plagued by paid links and questionable back-linking practices, article syndication offers and excellent way to get safe, on topic links. Secondly, these safe, on topic links show the search engines that you're playing ball and doing things the right way.
The important thing to remember here is that used in the right way, this technique can be used to compliment your overall linking systems. It's never going to replace them, but it will have positive impact.
For more information on article marketing & syndication please visit LinkBuildingSupport.com.
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